Friends, countrymen, lend me your ears!!
Bear
with me as I make yet another attempt at providing you an interesting read.
This time, and for the next few posts, I will be writing about the latest IT
trends coming out in our very rapidly advancing world (at least
technologically). Seriously though, this will be as techy as I can ever get –
not very much.
For
my first assignment, I will be writing about the latest trend on e-commerce
using Facebook as the main medium for conducting one’s business. Since social
media has become a hit, a lot of business men have opted to transfer their main
business operations online. Why? Some reasons I can think of would be
because a.) it saves them the
expense of having to rent physical stores, b.) data mining and customer
relations is made easier with a more open and real-time communication line, and
c.) it can be managed easily even with just a handful of people, maybe even
alone. Naturally, Facebook, being the number one social media platform at
present, was also used for e-commerce for a lot of different businesses – shout
out to Alfons Joson and his shoe business Kick Starter on Facebook (pay me, this is advertisement).
Actually, I’m sure some of my readers are aware of Ateneo’s very own ‘Ateneo
Trade’ FB group which allows Ateneans to buy and sell their own things. There
are a lot more Ateneo affiliated groups which serve the purpose of conducting
e-commerce, but I will not delve into that anymore.
There
is one problem though with using Facebook as an e-commerce site. It updates too
much, and therefore aren’t Facebook-dependent businesses on constant risk of
change management issues every time such updates on the platform are
implemented? Yes they are. This is what Nicholas Carlson discussed in his
article in Business Insider (link:
http://www.businessinsider.com/this-kid-makes-his-whole-living-off-facebook-traffic-2014-1#ixzz2pERRmuEw). With the latest update of
Facebook, the newsfeed of each people are programmed so that the ‘hottest’
topic will bump up the top automatically. This is made so by cumulatively and
comparatively sorting which posts, images, and such are liked, viewed, and/or
commented on by a lot of your Facebook friends. The issue then is that online
businesses don’t generally make a buzz big enough to stay on each customer’s
newsfeed. Personally, we only follow Facebook business groups which sell items
we are interested in. Chances are that most of our friends are not into the
same interests. For example, I follow the Ateneo Book Market, but since only a
handful of my close friends actually read books, I never get to see any posts from
this group on my newsfeed. Get it, get it?? :3
So
what then, is this the death of Facebook e-commerce as we know it? Not
according to one Koby Conrad who successfully runs his business, Hippies Hope
Shop, on Facebook even with the latest newsfeed implementation I stated above.
I will only summarize his points because you can read the whole thing on the
link I put on the previous paragraph. Basically what he’s saying is that
business men should use the world’s vanity as their main capital to push their
e-commerce business. According to him, the most common mistake that most
Facebook businesses do is posting too much infomercial. The trend now is the
‘Self’ (hence, selfies). People use social networks to share a piece of their
self to the world – their thoughts, whereabouts, interests, selfies. With that
said, businesses should capitalize on this vanity by means of making their
customers feel that the number one for you is them. Post frequently, but not
just boring infomercials. Have your customers participate by asking questions,
replying to their answers, facilitating games. Do this regularly a few times a
day to give your customers something to get back to. As per inter-business
relations online, there’s also vanity involved here. Arrange with other businesses
a deal wherein one and all will benefit! This can be done through networking.
Use the “I will promote you on my page, if you promote me on yours” card.
In
conclusion, I would say that the quick advancement of technology, while it is
in itself the very symbol of progress, also poses a threat to businesses which
are heavily reliant on IT. Business processes can easily be shifted in
accordance to the regular IT updates.
Although one such as Mr. Conrad find a way to still make it work in this
scenario, is not easy to say that social networking sites give off too many
risks to be the main base of operations of any business? Would you consider
putting up your business on Facebook?
To
answer the question, type CHO ANSWER
Chochowariwariwap, and post as comment. My blog ended with a question. See, I’m
learning.


